AI Insights · Timothy · October 2025
Top Delivered Meal Kits and Specialty Foods Apps on Android in New Zealand, Q3 2025
Explore the performance trends of leading meal kits and specialty food apps in New Zealand, with insights from Sensor Tower.
In the third quarter of 2025, the performance of the top delivered meal kits and specialty foods apps on Android in New Zealand showcased varying trends across different metrics. These insights are derived from Sensor Tower's comprehensive data analysis.
Vivino: Drink the Right Wine experienced fluctuations in weekly revenue, peaking at about $32 by the end of July and again at the end of September. Downloads saw a decline mid-quarter, with an initial high of 52 dropping to 26 by late July, before rebounding to 52 by late September. Active users remained fairly stable, starting at 94 and experiencing minor fluctuations throughout the quarter.
EveryPlate: Cooking Simplified maintained low download numbers, with peaks of 3 downloads in early July and late September. Active users hovered around the mid-30s, with a slight dip to 29 before closing the quarter at 31.
HelloFresh: Meal Kit Delivery showed a strong download performance with a spike to 123 in mid-August. Active users began at 2.2K, dipped to 1.9K in early September, and then increased to 2.5K by the end of the quarter.
My Food Bag consistently led in downloads, starting at 258 and peaking at 391 in early September. This app did not report active user data for the period.
Wonky Box maintained a steady download rate throughout the quarter, with numbers ranging from 64 to 88.
These apps demonstrate diverse trends in user engagement and downloads, reflecting their varied market strategies and user bases. More detailed insights and data are available through Sensor Tower's analytics platform.